I get digital and I’m not afraid to brag about it. I have some really strong beliefs in digital communications and whilst this is the wild wild west and things are changing constantly, I pride myself on knowing what’s best for brands and consumers at all times. I’ve worked with some of Australia’s biggest brands which have afforded me the opportunity to learn quite a lot over the last 12+ years. I’ve taken that experience and have successfully started a digital agency called Straight Out Digital which is now part of The Reactor Group, of which I also head up.